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Things to do before you spring for that new watch.

From one victim to another, I would like to share my experience of cognitive dissonance when it comes to getting yourself that new watch - be it a shining new piece from a store or a vintage piece from off the shelf, virtual or otherwise.

With the following, I hope to save you from a bit of remorse when you hit home. For who's to say we're not addicted more to the sensation of getting something new than owning that piece of mechanical marvel.

A Titoni Cosmo King might be a dream piece for a collector, especially one with a dial like this.

1. Check it

It all looks good after a few beers, but it's after the blood runs thick again that we find out what a mistake we've made.

2. Check it again

To save yourself a little heartache and a a neat sum of money (because always remember that collecting watches are a luxury), put the watch down and go look at something else before you examine it again. You might find small details that you missed out on during your first check.

3. Always sleep on it

With a lethal exception, this rule should always be followed. Being able to exercise this sort of decision making will take you far, even beyond the world of watch collecting.

When you're faced with a seemingly good buy, and am about to pull the trigger, take your enthusiasm out of the situation and grab your phone for a little research.

Better yet, ask if the seller can hold the piece for you as you take some time off - if it's still singing to you after a good night's rest, then you know you're in love.

4. Don't be afraid to ask

Many sellers are collectors themselves, and are very willing to share their knowledge and experience with you. As a relatively new collector myself, I have often learnt new information from clients and frllow collectors.

So don't be afraid if you need to ask questions to help make the plunge. In fact, it helps you make an even more informed about your purchase.

5. Price shouldn’t be an option

Watch collecting is not a cheap hobby, and vintage even more so. The combination of sentiment and rarity accords for a very wide range in prices for vintage. Collectors are left stunned by the myriad of pieces at all sorts of prices.

But that doesn’t mean you should just jump at a good price. You’ll also want to think about how that piece adds to your current collection, and whether it’ll be just another permanentresident in your watch box.

6. Keep an account book

There might come a day when you've amassed too much and will need to let a few pieces go - case in point, me.

When that time comes, you'll be glad you kept a simple spreadsheet of the watches, their detail, history and the price you paid for em.

Well I hope that bit of sharing has been useful! Really simple tips, but I've found them quite practical for someone who's looking to start their own vintage watch collection.

Do let me know of you have more to add to the list!


Looking for a nice vintage to start or enhance the collection? Visit the catalogue for a selection of exquisite vintage timepieces.

©.2023. Reproduce with permission. Further enquiries at

Best viewed on desktop, because you should really take your time with vintage.

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